Fractional Growth Partner
Senior AI visibility and measurement leadership without the full-time hire. I own the AEO (Answer Engine Optimisation) roadmap and the measurement architecture, direct your team and agencies, and stay accountable to revenue.
You are invisible in AI answers, and you cannot prove what your spend is doing
Buyers now ask an AI assistant before they ask you. If your brand is not surfaced and cited in those answers, you are absent from the decision. And your agency is executing while nobody owns the two things that actually move revenue: whether you show up in AI answers, and whether your measurement can be trusted.
A full-time hire who can lead both AI visibility and measurement is rare, expensive, and slow to recruit. You need senior capability now, owning both pillars, not six months from now.
How the engagement works
Discovery & Audit (Week 1-2)
Full review of both pillars: where you stand in AI answers today, and whether your measurement can be trusted. Accounts, tracking, team structure, and reporting. I'll tell you exactly what's working and what isn't.
Roadmap Setting (Week 3-4)
A 90-day roadmap for AEO and GEO (Generative Engine Optimisation) visibility plus the measurement architecture to prove it. Priorities, ownership, KPIs, and the reporting that ties every action back to revenue.
Ongoing Async Leadership (Month 2+)
Weekly async performance reviews, commentary, agency briefs, and direction across AI visibility and measurement. All delivered remotely on your schedule. Monthly video strategy session included.
Monthly Executive Review
A senior review of AI visibility and measured revenue impact against your business KPIs. Plain English, no jargon. Recommendations for the next month. Presented to your leadership team.
Ongoing Optimisation & Adaptation
AI answer engines change. Algorithms change. Competitors change. I stay on top of what's shifting and adjust the roadmap proactively, not reactively.
What you get
The right fit
This engagement works best for:
Common questions
Each week you receive a structured review covering AI visibility, measured performance, observations, and recommendations, delivered as a written report or Loom video, depending on what's clearest. You can respond, push back, or ask follow-up questions in your own time. Monthly we run a live video session for strategy alignment. This model works in any timezone and removes the scheduling overhead that kills momentum in traditional retainers.
Yes, this is one of the most common setups. I act as the client-side lead managing your agency relationship, reviewing their work, setting the brief, and holding them accountable to real outcomes rather than activity metrics. Most agencies prefer working with a knowledgeable client-side counterpart.
Three months. This isn't arbitrary: it takes 4-6 weeks to get the full picture of your AI visibility and measurement, and another 6-8 weeks to implement changes and see meaningful results. Anything shorter than 3 months produces a shallow audit, not genuine leadership. Most engagements run 6-12 months.
Yes, the async model is specifically designed for global clients. I'm based in Cape Town but have led AI visibility and measurement work across South Africa, the UK, the US, and global markets. Because the engagement is async-first, timezone doesn't create scheduling friction. Most of my best client relationships are fully remote.
I document everything. You'll have the AEO/GEO roadmap, the processes, the measurement architecture, and the team knowledge transfer needed to continue without me, whether that's with a full-time hire, your existing team, or continued support at a reduced level. The goal is always to make myself unnecessary.
"Having Aubrey as our fractional growth partner gave us senior leadership on AI visibility and measurement without the overhead of a full-time hire. For the first time we could see, and trust, where our revenue came from."
Ready to own AI visibility and measurement
with a senior partner in your corner?
Start with a free 30-minute call. Let's figure out if this is the right fit for where your business is right now.
Let's Talk