Aubrey Turner
AI search visibility and revenue measurement architecture. AEO/GEO + measurement.
I scaled paid media at the top end for more than 15 years. Over that time I have managed more than $100 million in acquisition spend, including $100 million per year for a single client, sustained over three years. I launched and operated campaigns across South Africa, the United States, the United Kingdom, and global markets, on both the agency side and in-house leadership at enterprise and startup scale. I have sat on every side of the table.
Running spend at that scale taught me the thing most operators never confront: platform-reported numbers lie. Every channel claims the sale. The dashboards do not reconcile with the bank. This is the measurement pillar. My work here is revenue measurement architecture, calibrating what platforms report back to real revenue so budget decisions rest on truth rather than self-attribution.
The second shift is bigger. Discovery is moving out of the blue links and into AI answers. Buyers ask an engine and act on what it says. That is Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO): making a brand the answer the engines cite, then monitoring whether they do. My credentials here run to entity and schema programmes, llms.txt implementations, knowledge-graph corrections, and AI-answer monitoring built for national brands, plus AEO research work with platform partners.
Quantumflux Digital is the practice that runs both as one system: AI search visibility and revenue measurement architecture, operated together. I have also built market entry acquisition strategies across South Africa, the US, the UK, and global markets, available inside fractional engagements. The work has won a CEO Today Africa Award and led to a feature on VIA TV.
Behind it sits the Operational Compression framework I built running acquisition at scale: a methodology for taking an agency-dependent function and compressing it into a lean, AI-augmented, internally owned team that outperforms on cost, speed, and output quality.
Operational Compression
Most growth operations are fat: too many vendors, too many tools, too many reports, and not enough clarity on what is actually working. Operational Compression is about removing the layers that do not add value and building direct lines between budget, execution, and outcome. The result is a function that costs less, moves faster, and performs better.
Cape Town based. Mountain biker, wine drinker, Lego Technic builder, and father. Believes the best marketing is the marketing you can explain to a non-marketer.
The track record
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