Be the brand AI recommends.
Measure the revenue it drives.
AEO/GEO and revenue measurement architecture for scaling brands. When your customers ask ChatGPT, Gemini, or Google's AI who to buy from, I make sure the answer is you, and that you can see it in revenue, not vibes.
managed
+ global
measurement, one system
acquisition leadership
Your customers are asking AI who to buy from. Can you answer these questions?
Search is splitting in two. Part of your market still clicks blue links. A growing part asks an AI and takes the first recommendation. Most brands can't see either clearly.
When someone asks ChatGPT or Gemini for the best option in your category, does your brand appear? Do you know?
Is the information AI engines hold about you current, or are they quoting your pricing and products from three years ago?
How much of your revenue already comes from AI referrals and organic, and how much from paid? Would your reporting survive that question?
Why does your CPA keep rising while your agency says campaigns are 'optimised'?
Three ways I work with brands
Each engagement is deliverable-based and fully remote. No on-site visits. No retainer bloat. No ongoing dependency.
AEO/GEO Visibility Audit
A full diagnostic of how AI engines see your brand. Entity records, structured data, citation sources, and live answer testing across ChatGPT, Gemini, Perplexity, and Google AI Overviews. You get a scored gap analysis and a prioritised fix roadmap. Fully remote. Delivered in 2-3 weeks.
Learn MoreRevenue Measurement Architecture
A 47-point diagnostic of your acquisition data pipelines, then the rebuild. I map the gap between what the platforms report and your actual bank account, make GA4 your source of truth, and make AI and organic visible as revenue sources alongside paid.
Learn MoreFractional Growth Partner
Senior AI visibility and measurement leadership on a retained basis. I build the pipelines and the AI-search footprint so your internal team can turn the crank. Async reviews, strategic direction, agency oversight, performance accountability.
Learn MoreWhy senior operators beat SEO agencies at this
AEO is being sold by SEO agencies as a rebranded ranking service. It isn't one. It's an entity, data, and measurement problem, and it only pays off if you can trace it to revenue.
I've run this end to end at national-brand scale: the schema and entity work that gets AI engines to cite you, and the measurement architecture that proves what it earned.
Read the full story$100M per year at peak for a single client, sustained over three years. Total career ad spend beyond $100M across SA, US, UK, and global markets.
Entity and schema programmes, llms.txt implementations, knowledge-graph corrections, and AI-answer monitoring shipped for household-name national brands. Not theory. Deployed and measured.
Agency founder and in-house leader. I know what agencies optimise for (their margin) and what clients need (revenue you can prove).
Anyone can claim AI visibility. I build the GA4 and attribution layer that shows AI referrals, organic, and paid side by side, so the work is accountable in the only report that matters.
Real mandates. Real results.
Every case study includes the diagnosis, the approach, and the measurable outcome, not just the headline number.
Making a National Brand the AI Answer
When AI engines described a national brand with products and pricing years out of date, I rebuilt the entity and schema layer that got the current facts cited.
The Attribution Detective
How I untangled a broken measurement stack and found R600k in misattributed spend.
Operational Compression
Building a lean in-house team that outperformed the agency it replaced, at a fraction of the cost.
Latest from the blog
The Acquisition Audit Checklist: 47 Things Your Agency Missed
I have audited dozens of acquisition accounts. The pattern is always the same: about 60% of what should be checked, never gets checked.
Agency vs In-House Acquisition: The Real Cost Comparison Nobody Talks About
The standard comparison, agency retainer versus employee salary, is the wrong framework. The real cost is far more nuanced.
I Manage $100M+ in Career Ad Spend. Here Is What I Check First.
When someone asks me to look at their acquisition accounts, I do not start with the campaigns. I check five things first.
What clients say
Results from measurement and fractional engagements. AEO receipts are being written up now.
"Within three weeks of Aubrey's audit, we cut 30% of our ad spend and saw better results. He found things our agency had missed for over a year."
"We'd been through two agencies and neither could explain where our money was going. Aubrey mapped the entire attribution chain in a week and gave us a clear plan."
"Having Aubrey as our fractional growth lead gave us senior-level strategy without the overhead of a full-time hire. Our ROAS improved 2.4x in three months."
Ready to find out what AI is saying about your brand,
and what your acquisition is actually earning?
A 30-minute strategy call. No pitch, no deck. I'll tell you honestly whether there's a gap worth closing.
Start the ConversationNo commitment. No sales script. Cape Town (SAST), UK (GMT), and US (EST) time zones available.