Growth support that scales with the business.
QFD is designed to start with the growth capability the business actually needs, then expand as the opportunity and complexity grow.
Disciplined acquisition and measurement for businesses ready to make growth more accountable.
Best for: Businesses with an established offer that need one core acquisition engine managed properly.
- One primary acquisition channel
- Campaign management and optimisation
- Conversion tracking and measurement QA
- Growth reporting
- Landing-page recommendations
- Monthly optimisation priorities
- Monthly growth review
- Basic AI-search visibility monitoring
A broader outsourced growth function for businesses actively trying to scale.
Best for: Companies that need acquisition, conversion and measurement working together rather than managed as separate projects.
- Multiple acquisition channels
- Paid media management
- Conversion optimisation
- Landing-page experimentation
- Measurement and attribution
- Creative testing
- AEO / GEO
- Revenue reporting
- Ongoing experimentation
- Monthly growth planning
Senior growth support for larger businesses, more complex funnels and higher-stakes acquisition.
Best for: Companies needing deeper strategic leadership, more complex measurement or coordination across multiple growth functions.
- Custom acquisition strategy
- Multi-channel growth management
- Advanced measurement
- CRO and experimentation
- AEO / GEO
- Executive reporting
- Budget and performance planning
- Vendor or agency oversight where required
- Senior strategic involvement
Plans are scoped around the commercial problem, complexity and required delivery capacity. Media spend and substantial third-party production costs are separate unless specifically included.
Not sure which plan fits?
You do not need to diagnose the problem before speaking to QFD. Tell us what the business is trying to achieve and where you think growth is getting stuck. We will recommend where to start.
Questions about the plans
No. Media spend is paid directly by the client unless an alternative structure is explicitly agreed.
No. The point is not to add services. QFD focuses on the parts of the growth system that are currently constraining performance.
Yes. QFD can operate as the growth function, extend an existing internal team or take ownership of specific parts of the system.
Yes. Where there is good specialist capability already in place, QFD can work around it rather than replacing it unnecessarily.
Yes. QFD is based in Cape Town and works remotely with businesses in South Africa and international markets.
The appropriate engagement structure depends on the scope. QFD will make this clear in the Growth Plan before work begins.