AEO/GEO Visibility Audit
When your customers ask an AI engine who to buy from, one of three things happens: it recommends you, it recommends a competitor, or it describes you wrongly using information from years ago. This audit tells you which, why, and exactly what to fix.
AEO (Answer Engine Optimisation) only pays off if you can trace it to revenue, so every audit ends with the measurement layer built in.
Buyers ask an AI engine first. You cannot see what it says about you.
Your customers now ask ChatGPT, Gemini, Google AI Overviews, Perplexity, and Copilot who to buy from. The engine answers with a name. If it is not yours, you never see the lost sale. If the facts are wrong, you never see the correction that never happened.
This is an entity, structured data, and citability problem, not a creative or budget problem. It has to be tested against live engines, not guessed at. AEO only pays off if you can trace it to revenue, so measurement is part of the audit, not an afterthought.
What gets audited
Live answer testing
Your category's real buying questions run across ChatGPT, Gemini, Google AI Overviews, Perplexity, and Copilot. Where you appear, where competitors appear, what is cited.
Entity record
Wikipedia, Wikidata, Knowledge Panel, and the third-party profiles AI engines trust. Stale facts, wrong facts, missing facts.
Structured data
Full JSON-LD review: Organization, Product, Offer, FAQ. What is present, what is malformed, what is missing.
AI crawler access
robots directives, llms.txt, rendering, and whether AI crawlers can actually read what matters.
Citation sources
The gatekeeper sites AI engines pull from in your category, and whether you exist on them.
Content citability
What the research shows moves citations (statistics, quotable claims, sourcing, structure) applied to your key pages.
Measurement readiness
Whether your analytics can even see AI referral traffic today, and the GA4 changes needed so the programme is accountable from day one.
What you receive
Common questions
Answer Engine Optimisation: making a brand visible, current, and citable in AI-generated answers such as Google AI Overviews, Gemini, ChatGPT, Perplexity, and Copilot.
SEO optimises for ranked links. AEO optimises for being the answer: entity records, structured data, citation sources, and content AI engines can quote. They overlap, but strong SEO does not guarantee AI visibility.
Generative Engine Optimisation: the research-backed practice of shaping content so generative engines cite it, using statistics, quotable claims, clear sourcing, and structure.
Yes, and it is non-negotiable. AI referral traffic and its revenue can be reported in GA4 with the right configuration. Every engagement includes the measurement layer.
2-3 weeks, fully remote, with a prioritised roadmap your team can execute.
Find out what AI engines
say about you.
Start with a free 30-minute call. Tell me about your brand and category. I'll tell you what an audit would cover and whether it makes sense.
Book a Free Strategy Call