AEO/GEO Consultant, South Africa
Cape Town based, working globally. Senior-operator AEO (Answer Engine Optimisation) and revenue measurement for brands that want AI visibility they can trace to revenue. The local market sells rebranded SEO. This is a different discipline, run by someone who has shipped it at national-brand scale.
AEO and GEO, in plain language
Search is moving from ranked links to generated answers. When someone asks Google AI Overviews, Gemini, ChatGPT, Perplexity, or Copilot a question, the engine writes a reply and cites a handful of sources. AEO (Answer Engine Optimisation) is the work of making a brand visible, current, and citable inside those answers.
GEO (Generative Engine Optimisation) is the research-backed layer underneath it: shaping content so generative engines actually quote it, using statistics, quotable claims, clear sourcing, and structure. It is not SEO with a new name. Strong SEO helps, but it does not guarantee that an AI engine will name you in its answer.
Most of the South African market is selling rebranded SEO under these labels. I treat AEO and GEO as a distinct discipline, and I have shipped it at national-brand scale.
What the AEO/GEO Visibility Audit covers
Live Answer Testing
I run your priority questions through ChatGPT, Gemini, Google AI Overviews, Perplexity, and Copilot, and record whether you appear, how you are described, and who gets cited instead.
Entity Records
How the engines understand your brand as an entity. Consistency and accuracy across the records they read to decide who you are.
Structured Data and Crawler Access
Structured data on your pages, and whether AI crawlers can actually reach and read your content in the first place.
Citation Sources and Content Citability
Which sources the engines cite in your category, and how quotable your own content is: claims, statistics, sourcing, and structure.
Measurement Readiness
Whether your setup can attribute AI referral traffic and its revenue, so visibility gains can be traced to the bank account.
Visibility only counts if you can trace it to revenue
AI visibility is easy to claim and hard to prove. Being named in an answer is worth nothing if you cannot see the traffic it sends and the revenue it produces. That is why every engagement includes the measurement layer.
With the right configuration, AI referral traffic and its revenue can be reported in GA4. So the question is never "are we visible?" in the abstract. It is "what did this visibility earn?", answered with numbers.
Common questions
Answer Engine Optimisation: making a brand visible, current, and citable in AI-generated answers such as Google AI Overviews, Gemini, ChatGPT, Perplexity, and Copilot.
SEO optimises for ranked links. AEO optimises for being the answer: entity records, structured data, citation sources, and content AI engines can quote. They overlap, but strong SEO does not guarantee AI visibility.
Generative Engine Optimisation: the research-backed practice of shaping content so generative engines cite it, using statistics, quotable claims, clear sourcing, and structure.
Yes, and it is non-negotiable. AI referral traffic and its revenue can be reported in GA4 with the right configuration. Every engagement includes the measurement layer.
2-3 weeks, fully remote, with a prioritised roadmap your team can execute.
Find out whether AI answers
name your brand.
Start with a free 30-minute call. Tell me about your brand and your market. I will tell you where you stand in AI answers and whether an audit makes sense.
Book a Call